1st Edition Digital Darwinism 7 Breakthrough Business Strategies Signed Schwartz

Description

Item specifics
Condition:
Brand New:
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
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Publication Year:
1999
Publisher:
Broadway
Language:
English
Weight:
1.5 lbs
Format:
Hardcover
Product Group:
Book
Binding:
Softcover
ISBN:
9780767903332
Product Details
Synopsis
Don't let the rapid evolution of the Internet economy leave your business extinct before its time. Here are the seven key strategies you need to keep your company alive, growing, and profitable. The world of Web commerce is today's fastest changing business landscape--and companies that thrive in this cutthroat economic arena need to be smarter, faster, more innovative, and more adaptable than ever before. Natural selection is already occurring, weeding out the start-ups and online ventures that fail to keep pace with evolving technology and customer needs. In Digital Darwinism, Evan I. Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distills seven critical strategies that Web-based businesses need to follow in order to survive in what is fast becoming a multi-trillion-dollar online marketplace. Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web--or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E*Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies, such as online branding, creating the best package deals for your customers, making the most of your marketing affiliates, and--most importantly--how to integrate Web commerce into every aspect of your business. His seven strategies give you the nuts-and-bolts information you need to grow and stay one step ahead of the competition, whether you're launching a new Web-based venture, retooling a global enterprise, or simply looking for creative ways to supplement an existing business online. With its cutting-edge analysis and concrete advice--including a series of "Executive Survival Guides"--Digital Darwinism is a must-have resource for anyone, from novice entrepreneur to corporate CEO, who hopes to succeed in the new Web economy.
Examines the World Wide Web's greatest success stories--including Yahoo , Dell Computer, and E*trade--and reveals the best strategies for surviving and thriving in the rapidly evolving world of e-commerce.
Product Identifiers
ISBN-10
0767903331
ISBN-13
9780767903332
442744
Key Details
Author
Evan I. Schwartz
Number Of Pages
240 pages
Format
Hardcover
Publication Date
1999-06-08
Language
English
Publisher
Broadway Books
Publication Year
1999
Dimensions
Weight
17.3 Oz
Height
0.9 In.
Width
6.1 In.
Length
9.2 In.
Target Audience
Group
Trade
Classification Method
LCCN
98-052199
Dewey Decimal
658/.054678
Dewey Edition
21
Reviews
Advance Praise for Digital Darwinism: "Digital Darwinism is a killer guide to the critical factors of success--and failure--in the Internet economy." --Marc Andreessen, Cofounder of Netscape and Chief Technology Officer, America Online "Darwin was a remarkable observer of change, and the Web is forcing remarkable change upon every business.Digital Darwinism defines market leadership methodologies that work in the complex world of Web commerce. In the end, the fittest will be those who read this book." --Jeffrey Taylor, founder and CEO, Monster.com "If you only have time to read two Web marketing books this year, read Digital Darwinism--twice." --Mark Kvamme, Chairman, USWeb/CKS "If the early momentum supported by new companies such as America Online, Yahoo!, and Amazon is sustained, we are indeed in the early stages of Digital Darwinism. Evan's impressive descriptions of the rapid business changes impacted by the evolution of the Internet is an important read." --Mary Meeker, Managing Director, Morgan Stanley Dean Witter
Schwartz provides what the subtitle describes as "7 Breakthrough Strategies for Surviving in the Cutthroat Web Economy." Unlike so many other subtitles, this one understates the importance of the strategies discussed. The objective is really not survival; rather, to achieve and then sustain a position of dominance or at least primacy. In business, obviously, there is an on-going process of "natural selection" which determines which companies are sufficiently fit and which are not. Schwartz is dead-on when suggesting that it is a "logical" process: "Fear naturally gave way to experimentation....Successful experimentation soon led to confidence....Confidence inspired trust....Trust led to faith...Faith led to mass acceptance."
Schwartz devotes a separate chapter to each of the seven "breakthrough strategies":
Build a Brand that Stands for Solving Problems
Allow Your Prices to Fluctuate Freely with Supply and Demand
Let Affiliate Partners Do Your Marketing for You
Create Valuable Bundles of Information and Services
Sell Custom-Made Products Online, Then [italics] Manufacture Them
Add New Value to Transactions Between Buyers and Sellers
Integrate Digital Commerce with Absolutely Everything
Obviously, with all due respect to Schwartz's excellent insights and suggestions, it remains for you to determine (1) which of these (and other) strategies are most relevant to the specific needs of your own organization, and (2), the nature and extent of resources which can be allocated to their implementation. Also, obviously, as needs change (and they will), the combination of strategies must be modified to accommodate them. One final point: Whatever the initiatives may be, it is imperative to have "buy in" throughout your organization by everyone involved, from top to bottom. Otherwise, your organization will be eliminated by a "natural selection" process measured in years and even weeks, not centuries or even years.
Brand New.....1st Edition.....Signed by the Author
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